Chapter 6
Course Overview
Skill Level: Beginner to Advanced
Learning Objectives:
Understand the synergy between influencer and affiliate marketing.
Identify and recruit high-value micro-influencers for affiliate campaigns.
Build authentic, long-term influencer relationships to maximize ROI.
Leverage data-driven strategies and analytics tools to optimize performance.
Navigate mobile, social commerce, and short-form video trends.
Ensure compliance, transparency, and ethical practices in partnerships.
Integrate sustainability into influencer campaigns for consumer appeal.
Tools Recommended: GRIN, Everflow, Tapfiliate, Google Analytics, TikTok/Instagram analytics.
Prerequisites: Basic understanding of affiliate marketing or social media marketing.